Hard to believe the Internet is in its fifth decade. Developed in the late 60's early 70's to allow different types of networks to communicate with one another. It has grown to be the number one way of communications throughout the world. In the mid 80's, with the introduction of domain names and Data Name Servers (DNS) the Internet became more friendly. Today used by everybody, the Internet moves information at the speed of light with just a click of mouse.
Using the Internet to communicate has replaced nearly every form of printed communications. Newspapers and magazines are quickly being replaced with web pages and email. Even the United States Postal Service is feeling the impact. Social network applications like Facebook™ and My Space™ are becoming the new place to gather and share your day and your thoughts on nearly everything. Even the telephone is being used less for communicating because Instant Messaging, texting and email can get the word out quicker to more people all at once. It's also safe to say, more than half of us pay our bills online rather than mailing checks. "If you are not using the Internet to create and maintain a relationship with your customers, you may find yourself in trouble in very short time."
With newspapers closing left and right, phone books being placed in recycle bins right from the doorstep, and mailed pieces joining them nearly as fast. Your print ad dollars might just be going to waste. I know in our house, I sort the mail on top of the recycle bin and only about 30% of the mail sent to us ever even makes in the house and half of that ends up in the
shredder. If you are in business today, you must embrace the Internet and begin to understand how to use it to reach potential customers and maintain customer relationships.
Side Note
Micro Key Solutions has been conducting some Training Webinars recently. The most recent series I was given only two weeks to set them up and promote them. With one email to our newsletter email list 60% of those that attended had registered. With one notice in our established users group another 30% were registered. The rest came from links on our web site. Here is the kicker, the cost was zero, only my time.
In the light of a changing world Micro Key Solutions began creating some web based tools to help you get and stay connected with your customers using the Internet. In very short time Micro Key Solutions will be releasing MyView™ and PayPoint™ to help our customers stay connected with theirs. You will also see new products coming from Micro Key Solutions that will improve cash flow, cut costs, and keep you connected and in front of your customers and potential customers, which is by far, most important in today's economy. If you continue to follow this blog you will also learn some tips on using the Internet to reach potential customers and how to share your message within your demographic.
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Labels: Internet, MyView, PayPoint, WebView