CRM and Sales Management Software to Streamline Your Sales You paid for the marketing that produced your leads. You should have a simple, integrated way to manage and track the sales process. Do any of these scenarios sound familiar? Prospects stored in an external database or spreadsheet on a sales staff’s laptop or PC. That can be dangerous in a high-turnover sales environment, and you could lose your marketing investment. Sales and CRM applications are not linked to your back office management software. You must perform duplicate data entry manually to transfer this data. Off-the-shelf CRM software is NOT industry specific. Monthly costs per license fee can be very expensive. You’re really not sure how often and how well incoming leads are followed up.